I’m now convinced that it’s one of two things: Either the real estate industry doesn’t care to evolve with people and technology, or there’s nothing the industry can do about it. The real estate industry is notorious for ignoring the writing on the wall and making bad decisions. Always take inventory of yourself and your business to figure out how to disrupt and improve your culture, habits and processes in order to remain relevant. By now, you’d think that being agile, cooperative, flexible and innovative would describe the largest asset class in the world. If we know change is inevitable, why do we fight and resist it? For every generation, there are historical events that have altered the fabric of our country.

Meet them at their individual points of need, not yours. In 2020 and beyond, it’s all about the consumer. Consumers will have new needs and wants, and how they want to be serviced will change. Post-pandemic, technology will have radically catapulted and evolved the business of real estate. Virtually every industry became more economical, efficient and streamlined - except the real estate industry. When the internet was commercialized in 1995, everything changed.

Buy who moved my cheese